In an industry where conformity often prevails, IDEX’s Gast Manufacturing is boldly stepping forward to challenge the status quo. After a century of innovation, this pneumatics leader embraces transformation while honoring its rich heritage and history.
Breaking Free from Convention
The familiar uppercase block letters that once defined Gast are giving way to something modern and refreshing. The new identity features sleek, lowercase letters wrapped in vibrant green. This visual statement captures the company’s forward-thinking spirit while respecting its foundation and underlining its commitment to sustainability.
More Than Meets the Eye
Senior Marketing Manager Jill Gorzynski explains, “Our brand identity is not only visually engaging; it’s straightforward, unified, and bold. It brings a fresh, recognizable face to Gast that transcends marketing alone. It redefines our brand positioning, surpassing colors and logos to embody our quality standards and sustainable efforts. It reflects our strategic direction and ambition to lead without contest.”
Moving with Purpose
At the heart of this transformation lies a powerful new tagline: “Move with Purpose.” These three words encapsulate everything Gast stands for—deliberate action, strategic vision, and unwavering dedication to excellence. It’s a philosophy that guides every aspect of their operation and echoes their mission: “To provide the highest quality air-moving products and solutions, backed by exceptional customer support and service.”
Innovation that Improves Lives
In collaboration with Airtech on the Performance Pneumatics platform, Gast transforms essential industries through advanced pneumatic solutions. Their innovations impact countless lives daily, from powering vital medical ventilators and oxygen concentrators to enhancing dental care and improving food service operations. This aligns seamlessly with IDEX’s mission of creating “Trusted Solutions, Improving Lives™.”
This rebrand isn’t just about a new look—it’s a commitment to a future where purpose-driven innovation leads the way, and every solution is crafted with intention.
The Bigger Picture
Gast’s team activates its brand identity daily, making it a living and breathing part of everything they do. This empowers them to leave a significant mark across continents and sectors, truly defining Gast’s essence. They remain resolute in sustaining the highest quality standards and pursuing initiatives supporting a sustainable future.