You might not equate emergency response with comedy. But a series of Instagram and LinkedIn videos featuring IDEX Fire & Safety (F&S) products has tens of thousands of followers busting out laughing.
F&S recently established a partnership with veteran-owned coffee shop Fire Department Coffee, a longtime champion of first responders, firefighters and veterans.
The Illinois-based coffee shop showcases IDEX F&S products in fun, comedic skits on their large social media channels. Their videos feature products such as the SAM Smart Nozzle and HURST Jaws of Life Cutters.
While Fire Dept. Coffee is committed to first responders; they are also dedicated to creating great tasting coffee. They created Hale and HURST-themed coffee flavors, Midnight Rescue and the SAM BOOST, acknowledging IDEX F&S as essential to communities globally.
First responders and coffee are a natural fit because the 24/7 schedule can be grueling. “First responder well-being is a key focus for IDEX Fire & Safety as all of our new product offerings reimagine the user experience to appeal to Generation Z recruits, support ergonomics for career longevity, and enhance overall safety on the fireground. We safeguard, and Fire Department Coffee caffeinates, those who safeguard our communities,” says IDEX Fire & Safety Director of Marketing.
Brent Warwick
More recently, veterans of the armed forces at IDEX F&S received goodie bags from the shop with ground coffee, swag and a special message for Veterans’ Day.
